Content that converts

For the past decade I've led content for Angi / MyBuilder, working under the creative director to shape how the brand looks, sounds and sells across the UK, Europe and North America.

I'm not just the person behind the camera. I joined when the business was a start-up — small team, fast decisions, everyone doing everything — and grew with it into a corporate structure with multiple markets, stakeholders and brand guidelines. I know how to move quickly and how to deliver at scale.

That means I understand digital advertising end to end: the brief, the hook, the shoot, the edit, the platform specs and the performance data that tells you what to make next. Especially UGC and social-first advertising — short, honest, thumb-stopping films that get people to tap through.